Some Steps to Introduce Yourself to New Clients

Getting clients in any business or a set-up is very helpful. But, it is not as easy as it sounds to be. There is a lot of work involved and many people are not very open to new things or strangers. Our job then becomes to make them listen to us.

Below are few suggested steps to introduce yourself to new clients:

The Introduction

First of all, they need to know your or the company’s name. The first step or e-mail should be a general introduction. It should not be very detailed or descriptive. It should be short and precise. You might not receive an answer to it, but it will give them some idea of you or your company.

The Details

Secondly, after you have introduced yourself you need to send them the details. The details need to be about the company and the product. In this, you can give a brief detail about the company. But, make sure it should have specific details about the company, like the address and the contact number. It should be like a small summary about the company.

The Offer

On the third time, you should provide them with complete details. In this, it should tell them what your product can offer or can help them in the company. The language in this mail should be precise and effective. The client should know what you are selling and understand you well. In this you mail, you might or might not receive a call.

The Call

If you have mentioned your name in the previous e-mails or messages, your clients will immediately recognize you. Making calls at the right time is very important. You should make calls when you think the people are more relaxed. It can be the afternoon at lunchtime or in the evening. But, your motive shouldn’t be to sell. It should be to get an appointment.

The Appointment

After you have managed to get an appointment, it’s important to be prepared. Make conversations with them so that they know it is about them. Generally, people like getting attention from others. Also, it is important for you not to push them too hard. A successful sale comes from a strategic planning and patience.

Some of the above steps might be offensive to some. But, as always patience is the key. Once you have acquired the appointment it becomes important to close the deal. A successful deal needs strategic planning. To learn more, read about few tips on how to close a deal.